CEO at Verve Group
Co-founding and scaling Verve Group through aggressive M&A into a major independent mobile and CTV AdTech platform; recognized as one of the industry's most active consolidators in programmatic advertising.
Last updated Apr 19, 2026 by AI Enrichment
Gurman Hundal is best known as the co-founder and CEO of Verve Group, a privacy-first, people-based advertising platform that has emerged as one of the most acquisitive and fast-growing companies in mobile and connected TV advertising. Under his leadership, Verve Group has executed a bold consolidation strategy, acquiring companies including Digital Turbine's media business, Smaato, Beachfront, and others to build a full-stack advertising ecosystem spanning supply, demand, and data capabilities. His approach has positioned Verve Group as a significant independent alternative to the walled gardens in mobile and CTV programmatic advertising. Hundal co-founded Verve Group as part of the Media and Games Invest (MGI) portfolio, where the company serves as the AdTech engine. His background spans mobile advertising, programmatic technology, and performance marketing, giving him a hands-on operational perspective that has informed Verve's product and M&A strategy. He has been a vocal advocate for privacy-centric advertising solutions and contextual targeting as the industry moves away from third-party cookies and device identifiers. Beyond building Verve Group, Hundal has become a recognized voice in the AdTech industry on topics including mobile monetization, CTV growth, and the consolidation of the ad tech supply chain. He regularly speaks at major industry conferences and has helped shape conversations around sustainable, privacy-compliant advertising infrastructure at scale.
Verve Group (2019-present)
AppLift (2012-2019)