Guillaume Laporte

Guillaume Laporte is best known for steering Ogury through a strategic pivot from mobile data analytics to a full-stack, privacy-first advertising platform built around what the company calls 'personified advertising' — targeting audiences based on aggregated interest and behavioral profiles rather than individual identifiers, cookies, or device IDs. This positioning has made Ogury one of the most closely watched companies in the post-cookie AdTech landscape, offering brands and agencies a scalable alternative to identity-dependent programmatic buying across both mobile and desktop environments. Laporte joined Ogury as CEO and has led the company through significant commercial and geographic expansion, scaling operations across EMEA, North America, and APAC. Under his leadership, Ogury has grown its publisher and advertiser client base substantially, raised capital to fund global growth, and sharpened its product narrative around cookieless targeting at a time when the industry is grappling with signal loss from third-party cookie deprecation and mobile identifier restrictions. His operational focus has been on building a differentiated demand-side platform that can compete without relying on the personal data infrastructure that underpins most programmatic advertising. Prior to his tenure at Ogury, Laporte held senior leadership roles in the technology and digital media sectors, bringing operational and scaling expertise to the AdTech space. He is a frequent voice in industry conversations around privacy-preserving advertising, the future of audience targeting, and the commercial viability of cookieless solutions, representing Ogury at major industry events and in trade press coverage.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026