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Greg Jordan

Operator

Greg Jordan is a sales and business development leader in the performance marketing and lead generation space, currently serving at Convertr, a data management platform that helps advertisers and agencies optimize lead quality and campaign performance. His work centers on helping enterprise clients improve the integrity and efficiency of their lead generation operations through Convertr's automation and data quality technology. Jordan has built his career at the intersection of AdTech and performance marketing, with experience spanning sales leadership, client strategy, and revenue growth. At Convertr, he has been instrumental in expanding the platform's footprint among brands and agencies seeking greater transparency and control over their lead data pipelines. His expertise reflects a broader industry trend toward data quality and accountability in digital advertising, particularly as marketers demand more rigorous validation of leads and audience data in an increasingly complex media environment.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Role
Senior Vice President of Sales
Company
Convertr
Based
United States
Connections
1
Years in industry
15 years

Bio

Greg Jordan is a sales and business development leader in the performance marketing and lead generation space, currently serving at Convertr, a data management platform that helps advertisers and agencies optimize lead quality and campaign performance. His work centers on helping enterprise clients improve the integrity and efficiency of their lead generation operations through Convertr's automation and data quality technology. Jordan has built his career at the intersection of AdTech and performance marketing, with experience spanning sales leadership, client strategy, and revenue growth. At Convertr, he has been instrumental in expanding the platform's footprint among brands and agencies seeking greater transparency and control over their lead data pipelines. His expertise reflects a broader industry trend toward data quality and accountability in digital advertising, particularly as marketers demand more rigorous validation of leads and audience data in an increasingly complex media environment.

Career

  • Sales Leadership Role

    Unknown

Expertise & education

Expertise

Lead Generation TechnologyData Quality ManagementPerformance MarketingLead Data AutomationEnterprise SalesProgrammatic AdvertisingCampaign OptimizationAdTech Platform Sales

Speaking topics

Lead Generation Quality and ValidationPerformance Marketing OptimizationData Management in AdTech

Recognition

Notable achievements

  • Helped scale Convertr's enterprise client base in the US market
  • Contributed to growing awareness of lead data quality as a critical performance marketing discipline
Connection details