Greg Brooks

Greg Brooks is a prominent figure in the UK's advanced TV and digital advertising landscape, known for his work at Sky Media in developing and commercialising data-driven advertising products. Operating at the intersection of broadcast television and programmatic technology, he has been instrumental in helping Sky Media position itself as a leader in addressable TV advertising, leveraging Sky's substantial first-party data assets to deliver targeted campaigns at scale for advertisers and agencies. Throughout his career, Brooks has focused on bridging the gap between traditional broadcast media and modern digital advertising capabilities. His work at Sky Media has encompassed programmatic TV, audience targeting, and the development of advanced advertising propositions that allow brands to move beyond broad demographic targeting toward more precise, data-informed audience strategies. He has been a visible voice in industry conversations around the evolution of TV advertising in the streaming and connected TV era. Brooks is regarded within the UK AdTech and media community as a knowledgeable operator who understands both the commercial and technical dimensions of advanced advertising. He has participated in industry forums and events discussing topics such as addressable TV, the future of linear broadcasting, and the role of data in transforming television as an advertising medium.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026