Greg Bel

Greg Bel is a recognized figure in the connected television (CTV) and streaming advertising space, with a career focused on helping publishers and broadcasters maximize ad revenue through advanced programmatic solutions. At Publica by IAS, he has been instrumental in driving publisher adoption of Publica's unified auction and ad server technology, which is purpose-built for CTV environments. His work sits at the intersection of supply-side monetization, programmatic infrastructure, and the rapidly evolving streaming landscape. Bel has built his career across multiple facets of digital advertising, with experience spanning publisher development, business development, and revenue strategy. His tenure at Publica — which was acquired by Integral Ad Science (IAS) in 2021 — has positioned him as a key voice in conversations around CTV ad decisioning, pod bidding, and the technical challenges unique to streaming monetization. He regularly engages with broadcasters and OTT platforms to help them navigate the transition from linear to digital ad models. With over a decade in the AdTech industry, Bel is known for his consultative approach to publisher partnerships and his deep understanding of the programmatic supply chain. He has contributed to industry conversations around CTV standardization, transparency, and the growing importance of identity and measurement in streaming environments.

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026