Skip to content
GW

Graham Wilkinson

Operator

Graham Wilkinson is a seasoned AdTech and digital media professional with extensive experience in programmatic advertising, healthcare marketing, and commercial strategy. At Doceree, a global platform specializing in programmatic marketing solutions for pharma brands targeting healthcare professionals (HCPs), Wilkinson leads the UK and European business, helping to expand the company's footprint in a region where precision targeting of medical audiences is increasingly critical for pharmaceutical advertisers. Wilkinson's career spans senior commercial and business development roles across the digital advertising ecosystem, with a particular focus on building revenue streams and strategic partnerships. His background includes experience at established AdTech and media organizations, where he developed expertise in programmatic buying, publisher monetization, and data-driven advertising solutions. His move to Doceree reflects a broader industry trend of AdTech specialists pivoting toward health and pharma verticals, which have seen significant investment in programmatic infrastructure. Within the healthcare AdTech niche, Wilkinson is recognized for his ability to bridge the gap between complex regulatory environments and modern programmatic capabilities, helping pharma brands reach HCPs with compliant, targeted messaging at scale across digital channels.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Role
General Manager, UK & Europe
Company
Based
London, United Kingdom
Connections
1
Years in industry
15 years

Bio

Graham Wilkinson is a seasoned AdTech and digital media professional with extensive experience in programmatic advertising, healthcare marketing, and commercial strategy. At Doceree, a global platform specializing in programmatic marketing solutions for pharma brands targeting healthcare professionals (HCPs), Wilkinson leads the UK and European business, helping to expand the company's footprint in a region where precision targeting of medical audiences is increasingly critical for pharmaceutical advertisers. Wilkinson's career spans senior commercial and business development roles across the digital advertising ecosystem, with a particular focus on building revenue streams and strategic partnerships. His background includes experience at established AdTech and media organizations, where he developed expertise in programmatic buying, publisher monetization, and data-driven advertising solutions. His move to Doceree reflects a broader industry trend of AdTech specialists pivoting toward health and pharma verticals, which have seen significant investment in programmatic infrastructure. Within the healthcare AdTech niche, Wilkinson is recognized for his ability to bridge the gap between complex regulatory environments and modern programmatic capabilities, helping pharma brands reach HCPs with compliant, targeted messaging at scale across digital channels.

Career

  • Senior Commercial Role

    AdTech/Digital Media (unspecified)

Expertise & education

Expertise

Programmatic AdvertisingHealthcare Professional (HCP) TargetingPharma Digital MarketingBusiness DevelopmentPublisher MonetizationData-Driven AdvertisingCommercial StrategyEuropean AdTech Markets

Speaking topics

Programmatic advertising in healthcareReaching healthcare professionals through digital channelsPharma marketing compliance and technology

Recognition

Notable achievements

  • Led Doceree's market entry and commercial growth across the UK and European markets
  • Helped position Doceree as a leading programmatic platform for pharma-to-HCP advertising in Europe
Connection details