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Glenniss Richards

Operator

Glenniss Richards serves as Senior Director of Digital Media Activation at Bayer, the global life sciences company with major consumer health and pharmaceutical brands. In this role, she oversees digital media activation strategies across Bayer's portfolio, connecting the company's marketing investments to digital channels and audiences at scale.

Last updated Oct 23, 2026 by ATDb automated enrichment

Role
Senior Director of Digital Media Activation
Company
Bayer
Based
United States

AI-drafted from public sources1 source cited

Bio

Glenniss Richards serves as Senior Director of Digital Media Activation at Bayer, the global life sciences company with major consumer health and pharmaceutical brands. In this role, she oversees digital media activation strategies across Bayer's portfolio, connecting the company's marketing investments to digital channels and audiences at scale.

Expertise & education

Expertise

Digital Media ActivationProgrammatic AdvertisingPaid Media StrategyPharmaceutical MarketingConsumer Health MarketingMedia Planning and Buying