Gina Perini

Gina Perini is the CEO of Somos, Inc., the neutral administrator of the North American toll-free number registry and a key infrastructure provider for trusted communications. Under her leadership, Somos has expanded its mission beyond number management to become a central player in combating illegal robocalls, enabling STIR/SHAKEN call authentication, and helping brands establish verified identities across voice and messaging channels — areas of growing importance as AdTech and MarTech converge around authenticated, consent-based consumer engagement. Perini has been instrumental in positioning Somos at the intersection of telecommunications infrastructure and brand trust, advocating for industry standards that protect consumers while enabling legitimate businesses to reach their audiences effectively. Her work touches directly on issues critical to performance marketers and advertisers, including call analytics, branded calling, and the integrity of outbound communications campaigns. She has been a consistent voice in regulatory and industry forums on topics ranging from robocall mitigation to the future of verified business identity. Before leading Somos, Perini held senior roles in technology and telecommunications, building expertise in enterprise software, data services, and communications infrastructure. Her career reflects a trajectory from technology operations into executive leadership at the nexus of telecom policy, data integrity, and trusted digital communications — a space increasingly relevant to advertisers seeking compliant, effective consumer outreach.

Last updated Sep 27, 2026 by the ATDb Editorial Team