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Gilad Bechar

Operator

Gilad Bechar is the founder and CEO of Moburst, a full-service mobile and digital marketing agency he built into a globally recognized performance marketing firm serving major brands including Google, Samsung, Uber, and Reddit. Under his leadership, Moburst has become particularly well known for app store optimization (ASO), user acquisition, and mobile growth strategy, helping clients dramatically scale their app installs and engagement metrics. Bechar founded Moburst in Israel before expanding its footprint to the United States, establishing a strong presence in New York. He has positioned the agency at the intersection of creative strategy and data-driven mobile marketing, with a focus on measurable growth outcomes. His hands-on approach to client strategy and his emphasis on mobile-first thinking have shaped Moburst's reputation as a go-to partner for companies looking to grow their mobile presence. A frequent speaker and commentator on mobile marketing and app growth, Bechar is regarded as a practitioner-thought-leader in the mobile marketing space, regularly sharing insights on ASO, mobile user acquisition, and digital growth strategy at industry events and in trade media.

Last updated Oct 22, 2026 by ATDb automated enrichment

Role
Founder and CEO
Company
Moburst
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Gilad Bechar is the founder and CEO of Moburst, a full-service mobile and digital marketing agency he built into a globally recognized performance marketing firm serving major brands including Google, Samsung, Uber, and Reddit. Under his leadership, Moburst has become particularly well known for app store optimization (ASO), user acquisition, and mobile growth strategy, helping clients dramatically scale their app installs and engagement metrics. Bechar founded Moburst in Israel before expanding its footprint to the United States, establishing a strong presence in New York. He has positioned the agency at the intersection of creative strategy and data-driven mobile marketing, with a focus on measurable growth outcomes. His hands-on approach to client strategy and his emphasis on mobile-first thinking have shaped Moburst's reputation as a go-to partner for companies looking to grow their mobile presence. A frequent speaker and commentator on mobile marketing and app growth, Bechar is regarded as a practitioner-thought-leader in the mobile marketing space, regularly sharing insights on ASO, mobile user acquisition, and digital growth strategy at industry events and in trade media.

Expertise & education

Expertise

Mobile MarketingApp Store Optimization (ASO)User AcquisitionPerformance MarketingMobile Growth StrategyDigital AdvertisingCreative StrategyAgency Leadership

Speaking topics

Mobile Marketing StrategyApp Store OptimizationMobile User AcquisitionScaling Apps for Global BrandsPerformance Marketing

Recognition

Notable achievements

  • Founded Moburst and grew it into a globally recognized mobile marketing agency with clients including Google, Samsung, Uber, and Reddit
  • Expanded Moburst from Israel to a prominent US presence, headquartered in New York
  • Led campaigns that delivered significant app growth and user acquisition results for Fortune 500 clients