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Gila Wilensky

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Gila Wilensky is a senior media and advertising technology executive recognized for her expertise in programmatic advertising, performance media, and the integration of AI-driven solutions into modern marketing operations. As President of Media at Monks (formerly Media.Monks), she leads the agency's global media practice, overseeing strategy, execution, and innovation across paid media channels for a diverse roster of enterprise clients. Her work sits at the intersection of data, technology, and creative media buying, making her a notable figure in the evolution of agency-side AdTech capabilities. Wilensky's career spans leadership roles at major holding company agencies and independent firms, where she built and scaled programmatic and digital media teams. Prior to Monks, she held senior positions at agencies including Publicis-owned Zenith and other prominent media organizations, developing deep expertise in audience targeting, identity resolution, and the application of emerging ad technologies to drive measurable business outcomes. Her trajectory reflects the broader industry shift from traditional media planning toward data-driven, technology-first media management. Known for her operational acumen and ability to translate complex AdTech capabilities into client value, Wilensky is a frequent voice in industry conversations around the future of media buying, AI adoption in agencies, and the evolving programmatic landscape. She has been involved in shaping how modern agencies structure their media technology stacks and talent models to compete in an increasingly automated advertising environment.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Role
President, Media
Company
Based
New York, New York, United States
Connections
2
Years in industry
15 years

Bio

Gila Wilensky is a senior media and advertising technology executive recognized for her expertise in programmatic advertising, performance media, and the integration of AI-driven solutions into modern marketing operations. As President of Media at Monks (formerly Media.Monks), she leads the agency's global media practice, overseeing strategy, execution, and innovation across paid media channels for a diverse roster of enterprise clients. Her work sits at the intersection of data, technology, and creative media buying, making her a notable figure in the evolution of agency-side AdTech capabilities. Wilensky's career spans leadership roles at major holding company agencies and independent firms, where she built and scaled programmatic and digital media teams. Prior to Monks, she held senior positions at agencies including Publicis-owned Zenith and other prominent media organizations, developing deep expertise in audience targeting, identity resolution, and the application of emerging ad technologies to drive measurable business outcomes. Her trajectory reflects the broader industry shift from traditional media planning toward data-driven, technology-first media management. Known for her operational acumen and ability to translate complex AdTech capabilities into client value, Wilensky is a frequent voice in industry conversations around the future of media buying, AI adoption in agencies, and the evolving programmatic landscape. She has been involved in shaping how modern agencies structure their media technology stacks and talent models to compete in an increasingly automated advertising environment.

Career

  • President, US Media

    Monks · 2022-2023

  • Senior Vice President, Head of Programmatic

    Zenith (Publicis) · 2018-2022

  • Vice President, Programmatic

    Zenith · 2016-2018

Expertise & education

Expertise

Programmatic AdvertisingPerformance MediaAI in AdvertisingAudience TargetingIdentity ResolutionPaid Media StrategyMedia Technology StackAgency Media Operations

Education

  • Degree unknown, University unknown

Speaking topics

AI and automation in media buyingProgrammatic advertising strategyThe future of agency media practicesPerformance media and measurement

Recognition

Notable achievements

  • Scaled Monks' global media practice as President of Media, integrating AI-driven capabilities into agency offerings
  • Built and led programmatic practice at Zenith, one of Publicis Groupe's flagship media agencies
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