Georgie Guinane

Georgie Guinane is a digital media revenue executive known for her work at the intersection of branded content, programmatic advertising, and social-first media strategy. At NowThis, she has played a key role in shaping the network's commercial offerings, helping brands connect with younger, digitally native audiences across social platforms through both direct and programmatic channels. Her career has spanned roles across digital publishing and media sales, giving her a well-rounded perspective on the evolving advertising landscape — from traditional display to video and social monetization. She has been involved in navigating the shift toward audience-based buying and the challenges facing digital publishers in a fragmented, platform-dependent media environment. Giuane is recognized within the digital media community for her ability to bridge editorial and commercial interests, particularly in the context of purpose-driven and socially conscious content brands. Her work at NowThis reflects broader industry trends around values-aligned advertising and the monetization of short-form video content at scale.

Last updated Jul 22, 2026 by ATDb automated enrichment