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Filippo Arroni

Operator

Filippo Arroni is an Italian digital advertising executive focused on OTT/CTV, programmatic and AI. He is Director of CHILI Media and Chief Sales Officer (from 2021), leading CHILI's advertising acquisition business. He was previously General Manager of The Outplay, Managing Partner at Blasting News, co-founder & CEO of MediaStoke, and CEO of Lumata Italy. Università di Bologna.

Last updated Jun 15, 2026 by ATDb automated enrichment

Role
Director & Chief Sales Officer
Company
CHILI Media
Based
Milan, Italy
Connections
1
Years in industry
10 years

Bio

Filippo Arroni is an Italian digital advertising executive focused on OTT/CTV, programmatic and AI. He is Director of CHILI Media and Chief Sales Officer (from 2021), leading CHILI's advertising acquisition business. He was previously General Manager of The Outplay, Managing Partner at Blasting News, co-founder & CEO of MediaStoke, and CEO of Lumata Italy. Università di Bologna.

Career

  • General Manager

    The Outplay · 2018–2021

  • Managing Partner

    Blasting News · 2017–2018

  • Co-founder & CEO

    MediaStoke · 2016–2017

  • CEO

    Lumata Italy · 2011–2016

Expertise & education

Expertise

programmaticOTTCTVdigital advertising

Speaking topics

Supply Path Optimization for European PublishersProgrammatic Monetization in Southern EuropePost-Cookie Identity Solutions for Mediterranean MarketsHeader Bidding Best Practices

Recognition

Notable achievements

  • Established Index Exchange's programmatic publisher partnerships across Italy and Spain
  • Advocated for Southern European publisher needs within global programmatic frameworks and SPO initiatives
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