Felix Richter

Felix Richter is a data journalist at Statista, the global statistics and market research platform, where he has built a reputation for translating complex digital advertising, media, and technology trends into clear, shareable data visualizations. His work regularly covers programmatic advertising spend, digital media consumption, platform economics, and the shifting dynamics of the AdTech ecosystem, making him a frequently cited source among industry professionals and journalists alike. Richter's infographics and data analyses have been widely republished across major business and technology publications, giving him an outsized influence relative to a traditional analyst role. His coverage of topics such as digital ad revenue growth, the dominance of Google and Meta in the advertising duopoly, streaming trends, and e-commerce advertising has helped shape how industry stakeholders communicate market data to broader audiences. Richter functions as an important data intermediary in the industry — surfacing and contextualizing statistics that inform strategic conversations at agencies, publishers, and platforms. His work at Statista sits at the intersection of market research and journalism, giving practitioners accessible benchmarks for understanding where the industry is heading.

Last updated Oct 14, 2026 by the ATDb Editorial Team