Eyal Betzalel
Eyal Betzalel serves as COO of Overwolf Ads, the advertising arm of Overwolf, a platform that enables creators to build and monetize apps, mods, and tools for PC games. Overwolf Ads connects brands with highly engaged gaming audiences through in-game and around-game advertising inventory, positioning itself as a specialist in the gaming advertising ecosystem. In his role, Betzalel oversees the operational side of the ads business, which sits at the intersection of gaming, creator monetization, and programmatic advertising.
Last updated Oct 24, 2026 by ATDb automated enrichment
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Bio
Eyal Betzalel serves as COO of Overwolf Ads, the advertising arm of Overwolf, a platform that enables creators to build and monetize apps, mods, and tools for PC games. Overwolf Ads connects brands with highly engaged gaming audiences through in-game and around-game advertising inventory, positioning itself as a specialist in the gaming advertising ecosystem. In his role, Betzalel oversees the operational side of the ads business, which sits at the intersection of gaming, creator monetization, and programmatic advertising.