Erin Williams
Erin Williams leads advertising sales and the StoryWorks branded content studio for BBC Studios across the Asia-Pacific region, overseeing commercial partnerships that leverage BBC's premium editorial environment and global brand equity. In her role, she is responsible for driving revenue growth through both traditional advertising solutions and bespoke content partnerships, positioning BBC Studios as a premium destination for brand-safe, high-impact advertising in a complex and diverse regional market.
Last updated Sep 28, 2026 by the ATDb Editorial Team
- Years in industry
- 15 years
Bio
Erin Williams leads advertising sales and the StoryWorks branded content studio for BBC Studios across the Asia-Pacific region, overseeing commercial partnerships that leverage BBC's premium editorial environment and global brand equity. In her role, she is responsible for driving revenue growth through both traditional advertising solutions and bespoke content partnerships, positioning BBC Studios as a premium destination for brand-safe, high-impact advertising in a complex and diverse regional market.
Career
Employee
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Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Elevated BBC Studios' StoryWorks branded content offering across the APAC region, growing partnerships with major global advertisers
- Oversaw advertising sales strategy spanning multiple APAC markets including Singapore, Australia, and Southeast Asia for a globally recognized premium media brand