Erin Madorsky

Erin Madorsky is a senior revenue and commercial leader in the advertising technology industry, recognized for her ability to build and scale go-to-market organizations at the intersection of programmatic advertising, connected TV, and identity resolution. In July 2024, she was elevated to Co-CEO, US at MiQ, the global programmatic media partner, marking a significant expansion of her leadership responsibilities at the company. Her appointment reflects MiQ's confidence in her commercial acumen and her track record of driving advertiser and agency adoption of advanced programmatic solutions. Prior to her expanded role at MiQ, Madorsky held senior sales and revenue leadership positions across the AdTech ecosystem, including a notable tenure at Viant Technology where she led the company's revenue organization and go-to-market strategy for its people-based demand-side platform. At Viant, she was instrumental in driving adoption of the company's Household ID technology and expanding its relationships with advertisers and agencies navigating the shift toward cookieless, omnichannel advertising. Her career reflects a consistent focus on technology-driven media companies at pivotal moments of industry transformation. As a senior female executive in AdTech, Madorsky is also noted for her contributions to building inclusive sales cultures and mentoring emerging talent within the industry. Her leadership spans the convergence of linear and streaming TV, identity-based targeting, and the broader evolution of programmatic advertising, positioning her as a significant operator voice in the space.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026