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Erik Huberman

Operator

Erik Huberman is best known as the founder and CEO of Hawke Media, the Santa Monica-based marketing consultancy he launched in 2014 that operates as an 'outsourced CMO' for brands of all sizes. By offering modular, à la carte marketing services rather than traditional retainer-heavy agency contracts, Huberman disrupted the conventional agency model and grew Hawke Media into one of the fastest-growing private companies in the United States, serving thousands of brands across e-commerce, consumer goods, and technology. Before founding Hawke Media, Huberman built and sold two e-commerce companies, giving him hands-on operator experience in digital marketing, customer acquisition, and brand growth that became the intellectual foundation for the agency. His background as a brand-side marketer informs Hawke Media's performance-oriented, data-driven approach to services spanning paid media, email marketing, SEO, and content. Huberman is a prolific speaker and commentator on entrepreneurship and marketing strategy, frequently appearing on podcasts, at conferences, and in business media. He authored 'The Hawke Method,' a book outlining his marketing philosophy centered on awareness, nurturing, and trust as the core pillars of brand growth.

Last updated Oct 25, 2026 by ATDb automated enrichment · Connections updated Oct 25, 2026

Role
Founder and CEO
Company
Hawke Media
Based
Los Angeles, California, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Erik Huberman is best known as the founder and CEO of Hawke Media, the Santa Monica-based marketing consultancy he launched in 2014 that operates as an 'outsourced CMO' for brands of all sizes. By offering modular, à la carte marketing services rather than traditional retainer-heavy agency contracts, Huberman disrupted the conventional agency model and grew Hawke Media into one of the fastest-growing private companies in the United States, serving thousands of brands across e-commerce, consumer goods, and technology. Before founding Hawke Media, Huberman built and sold two e-commerce companies, giving him hands-on operator experience in digital marketing, customer acquisition, and brand growth that became the intellectual foundation for the agency. His background as a brand-side marketer informs Hawke Media's performance-oriented, data-driven approach to services spanning paid media, email marketing, SEO, and content. Huberman is a prolific speaker and commentator on entrepreneurship and marketing strategy, frequently appearing on podcasts, at conferences, and in business media. He authored 'The Hawke Method,' a book outlining his marketing philosophy centered on awareness, nurturing, and trust as the core pillars of brand growth.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Outsourced CMO ModelPerformance MarketingE-commerce MarketingPaid MediaBrand Growth StrategyCustomer AcquisitionEmail MarketingMarketing Agency Operations

Education

  • BA, University of California, Santa Barbara

Speaking topics

Entrepreneurship and startup growthModern marketing strategyThe outsourced CMO modelE-commerce customer acquisitionBrand building for emerging companies

Recognition

Notable achievements

  • Founded Hawke Media in 2014 and scaled it to one of the fastest-growing marketing agencies in the US, serving thousands of brands
  • Published 'The Hawke Method' (2022), a marketing strategy book outlining his awareness-nurturing-trust framework
  • Grew Hawke Media to over $150 million in revenue within roughly eight years of founding

Awards

Inc. 5000 — Hawke Media ranked among fastest-growing private companies (multiple years)

Publications

  • The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar (2022)
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