Eric Franchi

General Partner at Aperiam Ventures

Early-stage AdTech investing as General Partner at Aperiam Ventures

Thought LeaderNew York, New York, United States22+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Eric Franchi is a General Partner at Aperiam Ventures, where he focuses on early-stage investing in the advertising and marketing technology space. He previously co-founded Undertone Networks, one of the most prominent digital advertising platforms of its era, building it into a major industry player before its acquisition in 2015. His career spans operator and investor roles across the AdTech ecosystem, giving him a distinctive perspective on both building and backing companies in the space.

Previous Roles

Co-Founder & Co-CEO

Undertone Networks (2003-2015)

Expertise

Programmatic AdvertisingSupply Path OptimizationAd FraudHeader BiddingSupply Chain TransparencyHigh-Impact Ad FormatsPublisher MonetizationAdTech Strategy

Notable Achievements

Co-founded Undertone Networks in 2003, scaling it into a leading digital advertising platform
Led Undertone to acquisition by Perion Network in 2015 for approximately $180 million
Established Caveat as a recognized AdTech advisory practice post-exit
Prolific industry commentator with columns in AdExchanger and other major trade publications

Speaking Topics

Programmatic supply chain transparencySupply path optimization (SPO)Ad fraud and brand safetyHeader bidding and auction dynamicsAdTech industry economicsPublisher monetization strategy

Publications

Regular contributor to AdExchanger

Advisory Roles

Caveat (Founder)

Connections