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Eric Franchi

Dealmaker

Eric Franchi is a General Partner at Aperiam Ventures, where he focuses on early-stage investing in the advertising and marketing technology space. He previously co-founded Undertone Networks, one of the most prominent digital advertising platforms of its era, building it into a major industry player before its acquisition in 2015. His career spans operator and investor roles across the AdTech ecosystem, giving him a distinctive perspective on both building and backing companies in the space.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Sep 27, 2026

Role
General Partner
Company
Aperiam Ventures
Based
New York, New York, United States
Connections
1

AI-drafted from public sources4 sources cited

Years in industry
20 years

Bio

Eric Franchi is a General Partner at Aperiam Ventures, where he focuses on early-stage investing in the advertising and marketing technology space. He previously co-founded Undertone Networks, one of the most prominent digital advertising platforms of its era, building it into a major industry player before its acquisition in 2015. His career spans operator and investor roles across the AdTech ecosystem, giving him a distinctive perspective on both building and backing companies in the space.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Early-Stage AdTech InvestingDigital Advertising PlatformsProgrammatic AdvertisingAd NetworksMarketing TechnologyVenture CapitalPublisher MonetizationBrand Advertising

Education

  • University of Michigan

Speaking topics

The future of AdTech and MarTech investmentBuilding and scaling advertising technology companiesOperator perspectives on early-stage venture investingDigital advertising ecosystem evolution

Recognition

Notable achievements

  • Co-founded Undertone Networks, growing it into one of the most prominent digital advertising networks before its acquisition by Perion Network in 2015
  • Founded Aperiam Ventures, a venture firm focused exclusively on early-stage advertising and marketing technology investments
  • Built Undertone into a major industry player serving top-tier brands and publishers across the digital advertising ecosystem

Awards

Cynopsis Media Top Digital Exec

Publications

  • Contributor, AdExchanger
Connection details