Enrique Lores
Enrique Lores is President and CEO of HP Inc., the Fortune 500 technology company spun off from Hewlett-Packard in 2015. He has led HP Inc. since November 2019, steering the company through a period of significant transformation that included navigating pandemic-driven demand surges in PCs and printers, pursuing a hostile takeover bid for Xerox, and launching aggressive strategies around subscription printing services and hybrid-work solutions. Under his leadership, HP Inc. has emphasized recurring revenue models, sustainability commitments, and the repositioning of print as a growth business rather than a declining one. Lores spent his entire pre-CEO career at Hewlett-Packard and HP Inc., joining the company in 1989 as an intern in Spain. He rose through a series of leadership roles across imaging, printing, and customer support divisions, eventually becoming President of Imaging, Printing and Solutions before being named CEO. His deep operational background in the printing business has shaped HP Inc.'s strategic focus on ink and toner subscription services such as Instant Ink. HP Inc. is relevant to marketing and media through its significant advertising spend, its role as a major vendor to creative and marketing professionals, and its own brand marketing campaigns. Lores has been a visible spokesperson for the company's vision of the future of work and sustainable technology.
Last updated Oct 24, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 35 years
Bio
Enrique Lores is President and CEO of HP Inc., the Fortune 500 technology company spun off from Hewlett-Packard in 2015. He has led HP Inc. since November 2019, steering the company through a period of significant transformation that included navigating pandemic-driven demand surges in PCs and printers, pursuing a hostile takeover bid for Xerox, and launching aggressive strategies around subscription printing services and hybrid-work solutions. Under his leadership, HP Inc. has emphasized recurring revenue models, sustainability commitments, and the repositioning of print as a growth business rather than a declining one. Lores spent his entire pre-CEO career at Hewlett-Packard and HP Inc., joining the company in 1989 as an intern in Spain. He rose through a series of leadership roles across imaging, printing, and customer support divisions, eventually becoming President of Imaging, Printing and Solutions before being named CEO. His deep operational background in the printing business has shaped HP Inc.'s strategic focus on ink and toner subscription services such as Instant Ink. HP Inc. is relevant to marketing and media through its significant advertising spend, its role as a major vendor to creative and marketing professionals, and its own brand marketing campaigns. Lores has been a visible spokesperson for the company's vision of the future of work and sustainable technology.
Expertise & education
Expertise
Education
- Degree in Telecommunications Engineering, Universitat Politècnica de Catalunya
- MBA, IESE Business School
Speaking topics
Recognition
Notable achievements
- Led HP Inc. as President and CEO since November 2019, overseeing revenue exceeding $50 billion annually
- Drove HP Inc.'s Instant Ink subscription service to millions of subscribers globally
- Navigated HP Inc. through the COVID-19 pandemic with record PC and printer demand