Emma Harman
Emma Harman is a senior commercial leader in the creator economy and influencer marketing space, currently serving as Managing Director of Whalar's UK operations. At Whalar, she has been instrumental in scaling the company's presence in the EMEA market, building brand partnerships and helping clients navigate the rapidly evolving creator commerce landscape. Her work sits at the intersection of social media, content marketing, and performance-driven advertising, making her a notable figure in the modern AdTech and MarTech ecosystem. Harman has built her career across digital media and advertising, developing deep expertise in influencer marketing platforms, creator monetization, and social commerce. At Whalar, she has helped position the company as a premium partner for brands seeking authentic creator-led campaigns, working with major global advertisers across sectors including fashion, beauty, consumer goods, and technology. She is recognized within the UK digital advertising community as a commercial operator who bridges creative storytelling with measurable business outcomes. Her leadership at Whalar has contributed to the broader industry conversation around the legitimacy and scalability of influencer marketing as a core channel within integrated media strategies.
Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026
- Years in industry
- 12 years
Bio
Emma Harman is a senior commercial leader in the creator economy and influencer marketing space, currently serving as Managing Director of Whalar's UK operations. At Whalar, she has been instrumental in scaling the company's presence in the EMEA market, building brand partnerships and helping clients navigate the rapidly evolving creator commerce landscape. Her work sits at the intersection of social media, content marketing, and performance-driven advertising, making her a notable figure in the modern AdTech and MarTech ecosystem. Harman has built her career across digital media and advertising, developing deep expertise in influencer marketing platforms, creator monetization, and social commerce. At Whalar, she has helped position the company as a premium partner for brands seeking authentic creator-led campaigns, working with major global advertisers across sectors including fashion, beauty, consumer goods, and technology. She is recognized within the UK digital advertising community as a commercial operator who bridges creative storytelling with measurable business outcomes. Her leadership at Whalar has contributed to the broader industry conversation around the legitimacy and scalability of influencer marketing as a core channel within integrated media strategies.
Career
Senior Commercial Role
Digital Media/AdTech (unconfirmed) · Prior to Whalar
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Scaled Whalar's UK and EMEA commercial operations as Managing Director
- Built and maintained major brand partnerships across fashion, beauty, and consumer goods verticals for Whalar