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Emily Ketchen

Thought Leader

Emily Ketchen is a senior marketing executive known for leading brand transformation and inclusive marketing initiatives at Lenovo, one of the world's largest PC and technology companies. As SVP and CMO of the Intelligent Devices Group and International Markets, she oversees global marketing strategy for Lenovo's core consumer and commercial device portfolio, spanning PCs, tablets, and smart devices, with a particular emphasis on purpose-driven campaigns and accessibility. Ketchen has been a vocal advocate for inclusive design and diversity in marketing, helping position Lenovo's IDG business around human-centric storytelling. She has represented Lenovo at major industry forums and is recognized for integrating social impact themes into mainstream brand campaigns. Her career spans senior marketing leadership roles in the technology sector prior to her current position at Lenovo.

Last updated Oct 24, 2026 by ATDb automated enrichment · Connections updated Oct 24, 2026

Role
SVP and CMO of Intelligent Devices Group & International Markets
Company
Lenovo
Based
Morrisville, North Carolina, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Emily Ketchen is a senior marketing executive known for leading brand transformation and inclusive marketing initiatives at Lenovo, one of the world's largest PC and technology companies. As SVP and CMO of the Intelligent Devices Group and International Markets, she oversees global marketing strategy for Lenovo's core consumer and commercial device portfolio, spanning PCs, tablets, and smart devices, with a particular emphasis on purpose-driven campaigns and accessibility. Ketchen has been a vocal advocate for inclusive design and diversity in marketing, helping position Lenovo's IDG business around human-centric storytelling. She has represented Lenovo at major industry forums and is recognized for integrating social impact themes into mainstream brand campaigns. Her career spans senior marketing leadership roles in the technology sector prior to her current position at Lenovo.

Career

  • SVP and CMO of Intelligent Devices Group & International MarketsCurrent

    Lenovo

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Brand MarketingInclusive MarketingIntegrated Marketing CommunicationsTechnology MarketingGlobal Marketing StrategyPurpose-Driven CampaignsAccessibility AdvocacyConsumer and Commercial Devices

Speaking topics

Inclusive Design and Accessibility in TechnologyPurpose-Driven Brand MarketingDiversity and Representation in AdvertisingGlobal Marketing Strategy

Recognition

Notable achievements

  • Led Lenovo's inclusive design marketing platform, bringing accessibility and human-centric narratives to the forefront of the IDG brand strategy
  • Oversaw marketing for Lenovo's Intelligent Devices Group, one of the world's largest PC business units by volume
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