Elliott Millard
Elliott Millard is Strategy Director at Thinkbox, the marketing body for commercial television in the UK, representing broadcasters including ITV, Channel 4, Sky and others. In this role he works to demonstrate the effectiveness of TV advertising, drawing on research, data and industry analysis to help advertisers and agencies understand the value of the medium. Millard is a recognised voice on TV advertising effectiveness, media planning and the evolving television landscape, contributing to industry debate through Thinkbox's research output and public-facing commentary. He has been quoted and cited in trade press on topics including TV's role in brand building, the relationship between linear and connected TV, and advertising effectiveness frameworks. Prior to his current position he held roles in media strategy and planning, developing expertise in how television fits within broader media investment decisions.
Last updated Oct 18, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Elliott Millard is Strategy Director at Thinkbox, the marketing body for commercial television in the UK, representing broadcasters including ITV, Channel 4, Sky and others. In this role he works to demonstrate the effectiveness of TV advertising, drawing on research, data and industry analysis to help advertisers and agencies understand the value of the medium. Millard is a recognised voice on TV advertising effectiveness, media planning and the evolving television landscape, contributing to industry debate through Thinkbox's research output and public-facing commentary. He has been quoted and cited in trade press on topics including TV's role in brand building, the relationship between linear and connected TV, and advertising effectiveness frameworks. Prior to his current position he held roles in media strategy and planning, developing expertise in how television fits within broader media investment decisions.