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Drew Bradstock

Operator

Drew Bradstock built his reputation as one of the most respected product leaders on the supply side of programmatic advertising during a long tenure at Index Exchange, where he rose to SVP of Product. In that role, he was a central architect of the exchange's evolution from a traditional ad marketplace into a modern, transparent programmatic infrastructure, championing header bidding adoption, supply path optimization (SPO), and publisher-first technology at a time when the industry was grappling with opacity and inefficiency. His influence was grounded in deep operational expertise, making him a trusted voice in trade press and at major industry conferences on topics ranging from auction dynamics to identity solutions and the future of open web monetization. At Index Exchange, Bradstock was a consistent advocate for cleaner supply chains and greater accountability between buyers and sellers in programmatic. He contributed meaningfully to industry conversations around cookieless identity, the evolving role of SSPs, and the mechanics of real-time bidding infrastructure. His work helped position Index Exchange as a technically credible and editorially independent alternative in a consolidating marketplace. Bradstock has since transitioned out of AdTech, joining Google Cloud as Senior Director of Product with responsibility for GKE (Google Kubernetes Engine) and Serverless compute products. This move reflects both his deep technical product background and the broader convergence of cloud infrastructure and AI-era computing, where his experience scaling high-throughput, low-latency systems in programmatic advertising translates directly to the demands of modern cloud-native workloads.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Role
Senior Director, Product (Google Cloud)
Company
Based
Toronto, Ontario, Canada
Connections
2
Years in industry
15 years

Bio

Drew Bradstock built his reputation as one of the most respected product leaders on the supply side of programmatic advertising during a long tenure at Index Exchange, where he rose to SVP of Product. In that role, he was a central architect of the exchange's evolution from a traditional ad marketplace into a modern, transparent programmatic infrastructure, championing header bidding adoption, supply path optimization (SPO), and publisher-first technology at a time when the industry was grappling with opacity and inefficiency. His influence was grounded in deep operational expertise, making him a trusted voice in trade press and at major industry conferences on topics ranging from auction dynamics to identity solutions and the future of open web monetization. At Index Exchange, Bradstock was a consistent advocate for cleaner supply chains and greater accountability between buyers and sellers in programmatic. He contributed meaningfully to industry conversations around cookieless identity, the evolving role of SSPs, and the mechanics of real-time bidding infrastructure. His work helped position Index Exchange as a technically credible and editorially independent alternative in a consolidating marketplace. Bradstock has since transitioned out of AdTech, joining Google Cloud as Senior Director of Product with responsibility for GKE (Google Kubernetes Engine) and Serverless compute products. This move reflects both his deep technical product background and the broader convergence of cloud infrastructure and AI-era computing, where his experience scaling high-throughput, low-latency systems in programmatic advertising translates directly to the demands of modern cloud-native workloads.

Career

  • SVP, Product

    Index Exchange · ~2012-2024

  • VP, Product

    Index Exchange · prior to SVP

Expertise & education

Expertise

Header BiddingSupply Path Optimization (SPO)Programmatic AdvertisingAd Exchange TechnologyIdentity ResolutionAuction DynamicsPublisher MonetizationCloud Infrastructure (GKE/Serverless)

Speaking topics

Supply Path Optimization and programmatic supply chain transparencyHeader bidding mechanics and evolutionThe future of SSPs in a cookieless ecosystemOpen web monetization and publisher-first infrastructureIdentity solutions in programmatic advertising

Recognition

Notable achievements

  • Led product strategy at Index Exchange through the industry's transition to header bidding, helping establish the exchange as a leading independent SSP
  • Championed supply path optimization and transparency initiatives that influenced broader industry standards for buyer-seller accountability in programmatic
  • Transitioned to Google Cloud as Senior Director of Product for GKE and Serverless, applying high-scale systems expertise to cloud-native infrastructure
  • Frequent speaker and cited voice in trade press on programmatic auction mechanics, cookieless identity, and open web monetization
Connection details