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Doug Zarkin

Thought Leader

Doug Zarkin is a seasoned Chief Marketing Officer recognized for his ability to revitalize legacy consumer brands through emotionally resonant storytelling, data-informed media strategy, and integrated marketing execution. He is perhaps best known for his decade-long tenure at Pearle Vision, where he repositioned the brand from a commoditized optical retailer into a trusted neighborhood eye care destination, earning widespread industry recognition for his creative and strategic leadership. His work at Pearle Vision demonstrated a sophisticated understanding of how to blend traditional brand-building with modern digital and programmatic media channels to drive measurable business outcomes.

Last updated Jul 22, 2026 by ATDb automated enrichment

Role
Chief Marketing Officer
Company
Take 5 Oil Change
Based
Charlotte, North Carolina, United States
Years in industry
25 years

Bio

Doug Zarkin is a seasoned Chief Marketing Officer recognized for his ability to revitalize legacy consumer brands through emotionally resonant storytelling, data-informed media strategy, and integrated marketing execution. He is perhaps best known for his decade-long tenure at Pearle Vision, where he repositioned the brand from a commoditized optical retailer into a trusted neighborhood eye care destination, earning widespread industry recognition for his creative and strategic leadership. His work at Pearle Vision demonstrated a sophisticated understanding of how to blend traditional brand-building with modern digital and programmatic media channels to drive measurable business outcomes.

Career

  • Chief Marketing Officer

    Pearle Vision (EssilorLuxottica) · 2012-2023

  • Vice President of Marketing

    Pearle Vision · 2010-2012

  • Senior Marketing Leadership Roles

    Various Retail & Consumer Brands · Prior to 2010

Expertise & education

Expertise

Brand StrategyIntegrated Marketing CommunicationsRetail MediaConsumer InsightsDigital AdvertisingFranchise MarketingPerformance MarketingOmnichannel Marketing

Education

  • Bachelor's Degree, University (specific institution not publicly confirmed)

Speaking topics

Brand Transformation and RepositioningFranchise Marketing StrategyConsumer-Centric MarketingEmotional Storytelling in AdvertisingBalancing Brand and Performance Marketing

Recognition

Notable achievements

  • Led Pearle Vision's brand transformation over 10+ years, significantly growing brand equity and franchise system performance
  • Appointed CMO of Take 5 Oil Change, bringing consumer brand-building expertise to the fast-lube automotive services sector
  • Authored marketing thought leadership content and contributed to industry conversations on brand purpose and consumer trust

Awards

Recognized in various retail and franchise marketing award programs during Pearle Vision tenure

Publications

  • Contributed articles and op-eds on marketing leadership and brand strategy to trade publications