Doug Kaczmarek

Doug Kaczmarek is a digital advertising and data strategy professional at Moore, one of the largest data-driven fundraising and marketing agencies serving nonprofit organizations in the United States. He is known for applying programmatic advertising, audience segmentation, and analytics to help mission-driven organizations optimize their donor acquisition and retention efforts through digital channels. Kaczmarek's career has been focused at the intersection of AdTech and the nonprofit/direct response marketing sector, an area that requires nuanced application of data and targeting technologies given the unique audience dynamics and compliance considerations involved. At Moore, he has contributed to building out digital advertising capabilities that leverage first-party data, identity resolution, and cross-channel media strategies for clients in the nonprofit space. His work reflects a broader trend in the industry of applying sophisticated AdTech infrastructure — including programmatic buying, CRM-based targeting, and performance measurement — to verticals beyond traditional brand advertising, helping organizations with social missions compete effectively in the digital media landscape.

Last updated Sep 27, 2026 by the ATDb Editorial Team