Diaz Nesamoney

Diaz Nesamoney is a veteran AdTech entrepreneur widely recognized for his foundational work in dynamic creative optimization (DCO) and personalized digital advertising. He founded Jivox in 2007, building it into one of the leading DCO and personalized advertising platforms, serving major global brands and agencies. His work at Jivox helped define how the industry approaches data-driven creative personalization at scale, bridging the gap between audience data and creative execution in programmatic advertising. Before Jivox, Nesamoney co-founded Informatica, the enterprise data integration software company, where he served as a key executive and helped grow it into a publicly traded company. This background in data management deeply informed his later AdTech ventures, giving him a unique perspective on how data infrastructure underpins effective advertising technology. He is also the author of 'Personalized Digital Advertising: How Data and Technology Are Transforming How We Market,' a book that has become a reference point for practitioners in the field. More recently, Nesamoney founded DaVinci Commerce, focused on commerce media and personalized commerce advertising solutions, reflecting his continued focus on the intersection of data, personalization, and advertising. With decades of experience spanning enterprise software and AdTech, he is regarded as both a builder and a thought leader who has shaped how the industry thinks about creative personalization, data-driven marketing, and commerce media.

Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026