Diana Marshall
Diana Marshall serves as Executive Vice President and Chief Experience Officer at Sam's Club, the membership-based warehouse club division of Walmart Inc. In this role, she oversees the end-to-end member experience, a function that spans digital and in-club touchpoints and is central to Sam's Club's strategy of deepening member engagement and loyalty. Sam's Club has been recognized as a leader in retail innovation, particularly in areas such as scan-and-go technology and personalized member experiences. Marshall's appointment to the CXO role reflects Sam's Club's emphasis on integrating technology, data, and human-centered design to differentiate its membership proposition. Her work sits at the intersection of retail, marketing, and member engagement — areas with direct relevance to how Sam's Club positions its retail media and advertising offerings to brand partners.
Last updated Oct 11, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Diana Marshall serves as Executive Vice President and Chief Experience Officer at Sam's Club, the membership-based warehouse club division of Walmart Inc. In this role, she oversees the end-to-end member experience, a function that spans digital and in-club touchpoints and is central to Sam's Club's strategy of deepening member engagement and loyalty. Sam's Club has been recognized as a leader in retail innovation, particularly in areas such as scan-and-go technology and personalized member experiences. Marshall's appointment to the CXO role reflects Sam's Club's emphasis on integrating technology, data, and human-centered design to differentiate its membership proposition. Her work sits at the intersection of retail, marketing, and member engagement — areas with direct relevance to how Sam's Club positions its retail media and advertising offerings to brand partners.