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David Yovanno

Operator

David Yovanno is best known for leading Impact.com (formerly Impact), the partnership management platform that has redefined how brands manage affiliate, influencer, and commerce content partnerships at scale. Under his leadership, Impact.com has grown into one of the most prominent players in performance marketing technology, serving major global brands and helping to elevate the partnership channel as a core component of modern marketing strategy. Yovanno joined Impact as CEO and has overseen significant company growth, including major funding rounds and the platform's expansion into new partnership categories beyond traditional affiliate marketing. He has been a vocal advocate for the maturation of the partnerships industry, pushing for greater transparency, measurement rigor, and strategic investment in the channel. Prior to Impact.com, Yovanno held senior leadership roles at Marin Software and other digital marketing technology companies, giving him deep expertise in performance marketing, SaaS, and the broader digital advertising ecosystem. He is a frequent speaker and commentator on the future of partnerships and performance-based marketing.

Last updated Oct 24, 2026 by ATDb automated enrichment

Role
CEO
Company
Impact.com
Based
Santa Barbara, California, United States

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

David Yovanno is best known for leading Impact.com (formerly Impact), the partnership management platform that has redefined how brands manage affiliate, influencer, and commerce content partnerships at scale. Under his leadership, Impact.com has grown into one of the most prominent players in performance marketing technology, serving major global brands and helping to elevate the partnership channel as a core component of modern marketing strategy. Yovanno joined Impact as CEO and has overseen significant company growth, including major funding rounds and the platform's expansion into new partnership categories beyond traditional affiliate marketing. He has been a vocal advocate for the maturation of the partnerships industry, pushing for greater transparency, measurement rigor, and strategic investment in the channel. Prior to Impact.com, Yovanno held senior leadership roles at Marin Software and other digital marketing technology companies, giving him deep expertise in performance marketing, SaaS, and the broader digital advertising ecosystem. He is a frequent speaker and commentator on the future of partnerships and performance-based marketing.

Expertise & education

Expertise

Partnership ManagementAffiliate MarketingPerformance MarketingMarketing Technology (MarTech)SaaSInfluencer MarketingCommerce ContentDigital Advertising

Speaking topics

The future of partnership marketingPerformance-based advertising and measurementScaling affiliate and influencer programsMarTech innovation and SaaS growth

Recognition

Notable achievements

  • Led Impact.com's growth into the dominant partnership management platform used by major global brands
  • Oversaw significant funding rounds and company expansion under his tenure as CEO
  • Helped reframe affiliate marketing as a strategic 'partnerships' channel deserving C-suite attention