David Kaufman
David Kaufman is a senior communications and brand executive who serves as Global Head of Brand and Communications at TikTok, where he is responsible for shaping the platform's narrative with advertisers, media, policymakers, and consumers worldwide. His role places him at the center of TikTok's efforts to build trust and commercial credibility as the platform navigates intense regulatory scrutiny and competes aggressively for advertising dollars. Prior to TikTok, Kaufman held senior communications roles at major media and technology companies, building a career focused on corporate communications, brand strategy, and reputation management at the intersection of media and technology. His background spans both agency and in-house environments, giving him a broad perspective on how large platforms and media brands communicate with key stakeholders. Kaufman is recognized in the advertising and media industry for his work positioning TikTok as a credible and brand-safe environment for marketers, a critical mission given the platform's ongoing regulatory challenges in the United States and globally.
Last updated Oct 18, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 20 years
Bio
David Kaufman is a senior communications and brand executive who serves as Global Head of Brand and Communications at TikTok, where he is responsible for shaping the platform's narrative with advertisers, media, policymakers, and consumers worldwide. His role places him at the center of TikTok's efforts to build trust and commercial credibility as the platform navigates intense regulatory scrutiny and competes aggressively for advertising dollars. Prior to TikTok, Kaufman held senior communications roles at major media and technology companies, building a career focused on corporate communications, brand strategy, and reputation management at the intersection of media and technology. His background spans both agency and in-house environments, giving him a broad perspective on how large platforms and media brands communicate with key stakeholders. Kaufman is recognized in the advertising and media industry for his work positioning TikTok as a credible and brand-safe environment for marketers, a critical mission given the platform's ongoing regulatory challenges in the United States and globally.
Career
Global Head of Brand and CommunicationsCurrent
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