David Golding

David Golding is best known as co-founder of New Commercial Arts (NCA), the independent UK agency he launched in 2020 alongside James Murphy, Rob Curran, and Ian Heartfield. NCA was founded on the premise that brand-building and commercial effectiveness are not in opposition but are mutually reinforcing — a philosophy that quickly resonated with clients and the broader advertising industry. The agency grew rapidly and was acquired by Accenture Song in 2022, a deal that underscored the market's appetite for creatively-led, effectiveness-focused independents. Golding's career spans some of the most respected agencies in the UK. He spent a significant tenure at adam&eveDDB, where he served as a founding partner and helped build the agency into one of the most awarded and commercially successful shops in the country. His strategic thinking contributed to landmark campaigns and a culture that prized both creative excellence and measurable business outcomes. Prior to that, he held senior planning and strategy roles at agencies including RKCR/Y&R. While Golding operates primarily in the broader advertising and brand strategy space rather than in programmatic or AdTech infrastructure specifically, his influence on how brands think about media investment, creative effectiveness, and the relationship between data and storytelling makes him a relevant voice in conversations about modern advertising's commercial architecture. His work consistently challenges the industry to hold creativity and accountability in equal measure.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026