Dan Taylor

Dan Taylor is one of the most influential operators in the global advertising technology industry, serving as Vice President of Global Ads at Google. In this role, he oversees significant portions of Google's advertising business and has become the company's primary public face on issues ranging from privacy-preserving advertising and third-party cookie deprecation to programmatic measurement and regulatory compliance. His position at the intersection of Google's commercial advertising interests and its policy and technology evolution makes him a uniquely consequential figure in shaping how the open web monetizes content. Taylor has been central to Google's navigation of the industry's most consequential transition in decades — the move away from third-party cookies toward privacy-preserving alternatives. He has been a leading communicator of Google's Privacy Sandbox initiative, engaging with publishers, advertisers, trade bodies, and regulators including the UK's Competition and Markets Authority (CMA) as part of Google's commitments around cookie deprecation. His work has required balancing Google's commercial imperatives with regulatory scrutiny and the concerns of a deeply skeptical publisher and ad tech ecosystem. Based in London, Taylor regularly represents Google at major industry events including Advertising Week, DMEXCO, and IAB conferences, and is frequently cited in trade press on topics including identity resolution, ad measurement, and the future of programmatic advertising. His tenure at Google spans a period of enormous regulatory and technological change, and he is widely regarded as a skilled communicator and strategic operator within one of the world's most powerful advertising platforms.

• Led Google's external communications and industry engagement strategy around the Privacy Sandbox initiative and third-party cookie deprecation
• Served as Google's primary liaison with the UK Competition and Markets Authority (CMA) on advertising technology commitments
• Represented Google at major global advertising industry conferences as VP of Global Ads
• Navigated Google's advertising business through significant regulatory scrutiny across the EU and UK