Damaris Dias
Damaris Dias is a senior programmatic media leader at Dentsu, where she oversees biddable media strategy and trading operations across the agency's network of brands and clients. Her remit spans DSP relationship management, trading desk governance, and the development of programmatic buying frameworks that serve major advertisers across multiple channels including display, video, connected TV, and digital out-of-home. She represents a critical but often underrepresented segment of the AdTech ecosystem: the holdco agency ad-ops and programmatic leadership layer that sits between technology vendors and brand advertisers. Dias brings operational depth to a role that requires fluency across a rapidly evolving stack of platforms, identity solutions, and auction dynamics. Her work involves navigating the complexity of multi-DSP environments, managing supply path optimization decisions, and aligning programmatic execution with broader media planning objectives. In an era of signal loss and identity fragmentation, her position requires continuous evaluation of emerging solutions such as cookieless targeting, first-party data activation, and clean room integrations. As holdco agency programmatic leaders are frequently absent from mainstream AdTech coverage despite their outsized influence on how billions of dollars in media are transacted, Dias represents a practitioner voice with significant industry impact. Her cross-channel expertise and institutional knowledge of agency trading operations position her as a key figure in shaping how large advertisers approach programmatic media buying in a post-cookie landscape.
Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026
Bio
Damaris Dias is a senior programmatic media leader at Dentsu, where she oversees biddable media strategy and trading operations across the agency's network of brands and clients. Her remit spans DSP relationship management, trading desk governance, and the development of programmatic buying frameworks that serve major advertisers across multiple channels including display, video, connected TV, and digital out-of-home. She represents a critical but often underrepresented segment of the AdTech ecosystem: the holdco agency ad-ops and programmatic leadership layer that sits between technology vendors and brand advertisers. Dias brings operational depth to a role that requires fluency across a rapidly evolving stack of platforms, identity solutions, and auction dynamics. Her work involves navigating the complexity of multi-DSP environments, managing supply path optimization decisions, and aligning programmatic execution with broader media planning objectives. In an era of signal loss and identity fragmentation, her position requires continuous evaluation of emerging solutions such as cookieless targeting, first-party data activation, and clean room integrations. As holdco agency programmatic leaders are frequently absent from mainstream AdTech coverage despite their outsized influence on how billions of dollars in media are transacted, Dias represents a practitioner voice with significant industry impact. Her cross-channel expertise and institutional knowledge of agency trading operations position her as a key figure in shaping how large advertisers approach programmatic media buying in a post-cookie landscape.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leads programmatic and biddable media strategy across Dentsu's full agency network, one of the world's largest holdco media groups
- Manages multi-channel programmatic buying frameworks spanning display, video, CTV, and DOOH for major brand clients