Skip to content
ATDbbeta
DL

Dag Liodden

Operator

Dag Liodden is Co-Founder and Chief Product Officer of Crisp, a retail-data and AI platform that turns CPG retail data into decisions at scale. He is best known as the co-founder and CTO of Tapad, the cross-device identity and analytics pioneer (acquired by Telenor, later Experian). Earlier he co-founded Giant Leap Technologies.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Co-Founder & Chief Product Officer
Company
Crisp
Based
Los Angeles, California, United States
Connections
1
Years in industry
15 years

Bio

Dag Liodden is Co-Founder and Chief Product Officer of Crisp, a retail-data and AI platform that turns CPG retail data into decisions at scale. He is best known as the co-founder and CTO of Tapad, the cross-device identity and analytics pioneer (acquired by Telenor, later Experian). Earlier he co-founded Giant Leap Technologies.

Career

  • Co-Founder & Chief Technology Officer

    Tapad · 2010–2018

  • Co-Founder & CTO

    Giant Leap Technologies · 2004–2010

Expertise & education

Expertise

Contextual TargetingVideo-Level Contextual IntelligenceConnected TV (CTV) AdvertisingAI and Computer Vision for VideoProgrammatic AdvertisingPrivacy-First AdvertisingVideo MonetizationBrand Safety

Speaking topics

The future of contextual targeting in CTVVideo-level AI and content intelligencePrivacy-compliant advertising solutionsCTV monetization and programmatic videoPost-cookie identity and targeting alternatives

Recognition

Notable achievements

  • Founded Iris.TV in 2013 and scaled it into the leading video-level contextual data platform for CTV and digital video
  • Built Iris.TV's Video Context API, enabling DSPs and SSPs to access video-level contextual segments at programmatic scale
  • Established key data partnerships with Oracle Data Cloud, Integral Ad Science, DoubleVerify, and others to bring video contextual segments to market
  • Positioned Iris.TV as critical privacy-safe infrastructure ahead of the industry's deprecation of third-party cookies
Connection details