Dag Liodden

Dag Liodden is best known as the founder and driving force behind Iris.TV, the video-level contextual data platform that has become foundational infrastructure for privacy-compliant advertising in Connected TV and digital video. By building technology that analyzes video content at a granular, frame-by-frame level using AI and computer vision, Liodden positioned Iris.TV as a critical alternative to cookie-based targeting — a prescient bet that has paid off as the industry accelerates its shift toward contextual and privacy-first solutions. Iris.TV's integrations with major DSPs, SSPs, and data partners have made it a central node in the CTV advertising ecosystem. Prior to founding Iris.TV in 2013, Liodden built experience in digital media and technology, developing a deep understanding of video content distribution and monetization challenges facing publishers. His background informed the core thesis of Iris.TV: that understanding what is actually inside a video — not just metadata or page-level context — is the key to unlocking more relevant, brand-safe, and effective advertising. Under his leadership, Iris.TV has partnered with companies including Oracle Data Cloud, Integral Ad Science, DoubleVerify, and major media companies to bring video-level contextual segments to programmatic buyers at scale. Liodden is a recognized thought leader in AdTech, frequently appearing at industry events such as IAB ALM, Advertising Week, and CES to discuss the future of contextual targeting, CTV monetization, and AI-driven content intelligence. He has been instrumental in educating the market on the distinction between page-level and video-level context, helping shift industry thinking about what meaningful contextual targeting can look like in a post-cookie world.

• Founded Iris.TV in 2013 and scaled it into the leading video-level contextual data platform for CTV and digital video
• Built Iris.TV's Video Context API, enabling DSPs and SSPs to access video-level contextual segments at programmatic scale
• Established key data partnerships with Oracle Data Cloud, Integral Ad Science, DoubleVerify, and others to bring video contextual segments to market
• Positioned Iris.TV as critical privacy-safe infrastructure ahead of the industry's deprecation of third-party cookies