D
Dag Liodden
Co-Founder & Chief Product Officer at Crisp
Pioneering video-level contextual intelligence for CTV and digital video through Iris.TV, enabling advertisers to target based on actual video content rather than cookies or page-level signals.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Dag Liodden is Co-Founder and Chief Product Officer of Crisp, a retail-data and AI platform that turns CPG retail data into decisions at scale. He is best known as the co-founder and CTO of Tapad, the cross-device identity and analytics pioneer (acquired by Telenor, later Experian). Earlier he co-founded Giant Leap Technologies.
Previous Roles
Co-Founder & Chief Technology Officer
Tapad (2010–2018)
Co-Founder & CTO
Giant Leap Technologies (2004–2010)
Expertise
Contextual TargetingVideo-Level Contextual IntelligenceConnected TV (CTV) AdvertisingAI and Computer Vision for VideoProgrammatic AdvertisingPrivacy-First AdvertisingVideo MonetizationBrand Safety
Notable Achievements
- Founded Iris.TV in 2013 and scaled it into the leading video-level contextual data platform for CTV and digital video
- Built Iris.TV's Video Context API, enabling DSPs and SSPs to access video-level contextual segments at programmatic scale
- Established key data partnerships with Oracle Data Cloud, Integral Ad Science, DoubleVerify, and others to bring video contextual segments to market
- Positioned Iris.TV as critical privacy-safe infrastructure ahead of the industry's deprecation of third-party cookies
Speaking Topics
The future of contextual targeting in CTVVideo-level AI and content intelligencePrivacy-compliant advertising solutionsCTV monetization and programmatic videoPost-cookie identity and targeting alternatives