Conor McHale

Conor McHale is an AdTech industry veteran who has built his reputation at the intersection of programmatic advertising, data strategy, and emerging AI-driven solutions. As co-founder and CEO of xpln.ai, he is focused on applying artificial intelligence to bring greater transparency and explainability to the complex programmatic supply chain — a persistent challenge for advertisers, agencies, and publishers alike. McHale's career spans senior roles across the AdTech ecosystem, giving him hands-on experience with demand-side platforms, data management, and media strategy. His background reflects a trajectory from practitioner to entrepreneur, with experience at established AdTech firms before launching xpln.ai to address gaps he observed firsthand in how the industry understands and audits programmatic spend. His work at xpln.ai positions him as part of a growing cohort of AdTech founders leveraging machine learning and AI to solve longstanding issues around media quality, supply path optimization, and campaign transparency — areas that have become increasingly critical as the industry grapples with signal loss and the deprecation of third-party cookies.

Last updated Jul 22, 2026 by ATDb automated enrichment