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Connor Archbold

Operator

Connor Archbold is the co-founder and CEO of Tracksuit, a brand tracking and consumer insights platform he co-founded with Matt Herbert in 2021. Tracksuit was built on the premise that continuous brand health measurement — long the preserve of large enterprises with big research budgets — should be affordable and accessible to growth-stage and challenger brands. The platform provides always-on tracking of brand awareness, consideration, and perception metrics, giving marketing teams data to connect brand investment to business outcomes. Under Archbold's leadership, Tracksuit has grown rapidly and attracted backing from notable investors, expanding its presence across markets including New Zealand, Australia, the United States, and the United Kingdom. The company has become a notable voice in the marketing industry around the importance of brand building and measurement, positioning itself at the intersection of market research and modern marketing practice.

Last updated Oct 22, 2026 by ATDb automated enrichment

Role
CEO
Company
Tracksuit
Based
Auckland, New Zealand

AI-drafted from public sources1 source cited

Years in industry
7 years

Bio

Connor Archbold is the co-founder and CEO of Tracksuit, a brand tracking and consumer insights platform he co-founded with Matt Herbert in 2021. Tracksuit was built on the premise that continuous brand health measurement — long the preserve of large enterprises with big research budgets — should be affordable and accessible to growth-stage and challenger brands. The platform provides always-on tracking of brand awareness, consideration, and perception metrics, giving marketing teams data to connect brand investment to business outcomes. Under Archbold's leadership, Tracksuit has grown rapidly and attracted backing from notable investors, expanding its presence across markets including New Zealand, Australia, the United States, and the United Kingdom. The company has become a notable voice in the marketing industry around the importance of brand building and measurement, positioning itself at the intersection of market research and modern marketing practice.

Expertise & education

Expertise

Brand TrackingBrand Health MeasurementConsumer InsightsMarket ResearchSaaSMarketing EffectivenessBrand Strategy

Speaking topics

Brand building and measurementMaking brand tracking accessible to challenger brandsMarketing effectiveness and connecting brand to business outcomes

Recognition

Notable achievements

  • Co-founded Tracksuit in 2021, growing it into a multi-market brand intelligence platform used by hundreds of brands
  • Raised venture funding to scale Tracksuit across New Zealand, Australia, the US, and the UK