Christina Cheddar Berk

Christina Cheddar Berk is a senior markets reporter at CNBC, where she covers consumer brands, retail, and media companies with a particular emphasis on advertising spending trends, marketing strategies, and the business of media. Her reporting frequently touches on the advertising industry's evolution, including how major brands allocate budgets across traditional and digital channels, and how media companies are adapting their ad-supported business models in a shifting landscape. Throughout her career in financial and business journalism, Cheddar Berk has built a reputation for translating complex market dynamics into accessible reporting for CNBC's broad audience. Her coverage of the advertising and media sectors has included analysis of major holding companies, streaming ad tiers, and the impact of economic conditions on ad spending — topics that sit at the intersection of Wall Street and Madison Avenue. Cheddar Berk serves as an important journalistic voice covering the business outcomes and market movements that shape the industry. Her work helps investors, executives, and industry observers understand how advertising technology and media trends translate into financial performance for publicly traded companies.

Last updated Oct 14, 2026 by the ATDb Editorial Team