Chris Riegel

Chris Riegel is the founder and CEO of Stratacache, a global leader in digital signage, retail media networks, and in-store customer experience technology. Under his leadership, Stratacache has grown into one of the largest digital out-of-home and in-store media technology providers in the world, powering screens and interactive experiences for major retailers, quick-service restaurants, and brands across more than 60 countries. The company's platforms underpin retail media networks and shopper marketing activations for some of the largest retailers globally, placing Stratacache at the intersection of physical retail and programmatic advertising. Riegel has built Stratacache through a combination of organic growth and strategic acquisitions, assembling a portfolio of brands including Scala, Broadsign (acquired and later divested), and others that collectively manage hundreds of millions of digital displays worldwide. His focus on AI-driven personalization, audience analytics, and programmatic delivery for out-of-home environments has positioned Stratacache as a key infrastructure provider as retail media has surged in importance for advertisers. A prominent voice in the digital signage and retail media space, Riegel is recognized for his long-term conviction that physical retail environments represent a massive, undermonetized advertising channel. He frequently speaks at industry events on topics including retail media networks, digital out-of-home, and the convergence of in-store experience with data-driven advertising.

Last updated Oct 23, 2026 by ATDb automated enrichment