Chris Hurt

Chris Hurt serves as Chief Marketing Officer at Build-A-Bear Workshop, where he leads the iconic experiential retail brand's marketing strategy, digital engagement, and customer acquisition efforts. His role encompasses overseeing how the brand connects with consumers across digital and physical touchpoints, including paid media, loyalty programs, and data-driven marketing initiatives that bridge the gap between in-store experiences and online engagement. Hurt's career has been rooted in retail and consumer brand marketing, with a focus on leveraging digital channels and customer data to drive meaningful brand interactions. At Build-A-Bear, he has been instrumental in modernizing the brand's marketing approach, incorporating programmatic advertising and digital media strategies to reach both children and gift-giving adults across multiple platforms. While not a traditional AdTech industry figure, Hurt represents the brand-side marketing leader who interfaces directly with AdTech ecosystems as a buyer and strategist, making decisions about media investment, audience targeting, and measurement that reflect broader trends in retail media and consumer engagement.

Last updated Jun 24, 2026 by ATDb automated enrichment