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Chloe Grutchfield

Operator

Chloe Grutchfield is VP of Products at Permutive, the privacy-first advertising platform, which she joined in 2023. She co-founded RedBud Partners and held senior product roles at Sourcepoint, Verve and Telefónica.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
VP, Products
Company
Permutive
Based
United States
Connections
1
Years in industry
15 years

Career

  • Co-Founder

    RedBud Partners · prior

  • Senior product roles

    Sourcepoint / Verve / Telefónica · prior

Expertise & education

Expertise

Connected TV (CTV) AdvertisingTV Ad DecisioningPremium Video AdvertisingAd Inventory ManagementProgrammatic TVAd Server TechnologyBroadcast & Streaming Ad InfrastructureYield Management

Speaking topics

The future of TV advertisingCTV ad infrastructure and decisioningPremium video monetizationBridging linear and digital TV advertising

Recognition

Notable achievements

  • Helped establish industry standards for how broadcasters and streaming platforms manage and deliver advertising inventory
  • Built product infrastructure that underpins ad decisioning for major television networks and streaming services globally
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