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Bio
Chloe Grutchfield is VP of Products at Permutive, the privacy-first advertising platform, which she joined in 2023. She co-founded RedBud Partners and held senior product roles at Sourcepoint, Verve and Telefónica.
Previous Roles
Co-Founder
RedBud Partners (prior)
Senior product roles
Sourcepoint / Verve / Telefónica (prior)
Expertise
Connected TV (CTV) AdvertisingTV Ad DecisioningPremium Video AdvertisingAd Inventory ManagementProgrammatic TVAd Server TechnologyBroadcast & Streaming Ad InfrastructureYield Management
Notable Achievements
- Helped establish industry standards for how broadcasters and streaming platforms manage and deliver advertising inventory
- Built product infrastructure that underpins ad decisioning for major television networks and streaming services globally
Speaking Topics
The future of TV advertisingCTV ad infrastructure and decisioningPremium video monetizationBridging linear and digital TV advertising
Connections