Co-Founder & Chief Product Officer at Freewheel (formerly)
Co-founder of FreeWheel, one of the most important infrastructure companies in television and CTV advertising, whose work continues to underpin premium video monetization.
Last updated Apr 18, 2026 by jonholm
Chloe Grutchfield was a co-founder and key product leader at FreeWheel, the television advertising management platform that was acquired by Comcast. She helped shape the infrastructure for premium video and TV ad decisioning that became foundational to the CTV ecosystem. Her work established standards for how broadcasters and streaming platforms manage ad inventory.