Charlie Chappell

Head of Integrated Media & Communications Planning at The Hershey Company

OperatorNew York, New York, United States15+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Charlie Chappell is Head of Integrated Media & Communications Planning at The Hershey Company. (Integral Ad Science's Chief Strategy Officer is Kevin McCurry — the prior ATDb record conflated the two.)

Expertise

Brand SafetyAd VerificationViewability MeasurementAd Fraud DetectionProgrammatic AdvertisingConnected TV MeasurementContextual TargetingMedia Quality

Notable Achievements

Contributed to industry alignment on brand suitability standards in partnership with major agencies and platforms

Speaking Topics

Brand Safety and SuitabilityMedia Quality in Programmatic AdvertisingConnected TV MeasurementAd Fraud PreventionContextual Targeting in a Post-Cookie World