Chief Strategy Officer at Integral Ad Science
Shaping corporate strategy at Integral Ad Science around media quality, brand safety, and ad verification; helping position IAS as essential infrastructure in the programmatic advertising ecosystem.
Last updated Feb 27, 2026 by AI Enrichment
Charlie Chappell is a senior AdTech executive known for his strategic leadership at Integral Ad Science (IAS), where as Chief Strategy Officer he shapes the company's long-term direction across media quality, brand safety, and digital advertising verification. His work sits at the intersection of advertiser trust and programmatic infrastructure, helping major brands and agencies navigate the increasingly complex landscape of digital media measurement across display, video, connected TV, and social platforms. Chappell has been a consistent voice in industry conversations around viewability standards, ad fraud prevention, and brand suitability frameworks. His strategic initiatives at IAS have focused on expanding the company's measurement capabilities into emerging channels and forging partnerships with major platforms and agencies to embed quality assurance deeper into the programmatic supply chain. He has been involved in efforts to align IAS solutions with evolving industry standards set by bodies such as the IAB and MRC. With a career rooted in the AdTech ecosystem, Chappell brings a blend of commercial and strategic acumen to his role. His focus on contextual targeting and post-cookie measurement solutions reflects a broader industry shift, and his leadership has helped IAS maintain its position as a critical infrastructure provider as the digital advertising industry undergoes significant structural change.