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Chaka Sobhani

Thought Leader

Chaka Sobhani is one of advertising's most celebrated creative leaders, serving as Chief Creative Officer at TBWA Worldwide, where she oversees creative vision and output across the network's global offices. Known for her ability to fuse cultural insight with bold creative execution, she has helped shape some of the most talked-about campaigns in recent years, earning a reputation as a champion of diversity, purpose-driven storytelling, and innovative brand communication. Her work consistently bridges the gap between traditional advertising craft and modern digital and technology-driven media environments. Before joining TBWA Worldwide, Sobhani served as Chief Creative Officer at Leo Burnett London, where she led the agency to significant creative acclaim and helped reposition it as one of the UK's most creatively ambitious shops. Her tenure there was marked by award-winning work across major global brands and a commitment to building inclusive creative cultures. Prior to Leo Burnett, she held senior creative roles at agencies including Channel 4, where she was involved in groundbreaking brand and content work that garnered widespread industry recognition. Sobhani is widely regarded as a thought leader on the intersection of creativity, technology, and culture in modern advertising. She is a frequent presence on major industry stages and jury panels, and has been recognized by numerous industry bodies for her contributions to creative excellence and diversity in advertising. Her influence extends beyond campaign work into shaping how agencies think about creative leadership in an increasingly data- and technology-driven landscape.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Aug 4, 2026

Role
Chief Creative Officer
Company
TBWA Worldwide
Based
New York, New York, United States
Connections
4
Years in industry
20 years

Bio

Chaka Sobhani is one of advertising's most celebrated creative leaders, serving as Chief Creative Officer at TBWA Worldwide, where she oversees creative vision and output across the network's global offices. Known for her ability to fuse cultural insight with bold creative execution, she has helped shape some of the most talked-about campaigns in recent years, earning a reputation as a champion of diversity, purpose-driven storytelling, and innovative brand communication. Her work consistently bridges the gap between traditional advertising craft and modern digital and technology-driven media environments. Before joining TBWA Worldwide, Sobhani served as Chief Creative Officer at Leo Burnett London, where she led the agency to significant creative acclaim and helped reposition it as one of the UK's most creatively ambitious shops. Her tenure there was marked by award-winning work across major global brands and a commitment to building inclusive creative cultures. Prior to Leo Burnett, she held senior creative roles at agencies including Channel 4, where she was involved in groundbreaking brand and content work that garnered widespread industry recognition. Sobhani is widely regarded as a thought leader on the intersection of creativity, technology, and culture in modern advertising. She is a frequent presence on major industry stages and jury panels, and has been recognized by numerous industry bodies for her contributions to creative excellence and diversity in advertising. Her influence extends beyond campaign work into shaping how agencies think about creative leadership in an increasingly data- and technology-driven landscape.

Career

  • Chief Creative Officer

    Leo Burnett London · 2017-2022

  • Creative Director

    Channel 4 · 2013-2017

  • Senior Creative

    Various agencies · 2004-2013

Expertise & education

Expertise

Brand StorytellingCreative StrategyPurpose-Driven AdvertisingIntegrated CampaignsCultural MarketingCreative LeadershipContent and EntertainmentDiversity and Inclusion in Advertising

Speaking topics

The Future of Creative LeadershipDiversity and Inclusion in AdvertisingPurpose-Driven Brand CommunicationCulture and Creativity in the Digital AgeBuilding Creative Cultures at Scale

Recognition

Notable achievements

  • Appointed Chief Creative Officer of TBWA Worldwide, one of the largest global agency networks
  • Led Leo Burnett London to significant creative resurgence and multiple major award wins
  • Oversaw Channel 4's acclaimed brand and advertising work, including celebrated Paralympic campaigns
  • Named among the most influential creative leaders in the UK advertising industry

Awards

Cannes Lions recognition for work at Leo Burnett LondonD&AD Awards recognitionCampaign magazine industry honors