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Celine Dept

Operator

Celine Dept is a senior technology and marketing executive best known for her leadership roles at the intersection of AdTech, data, and digital transformation. She served as Chief Digital Officer at Publicis Media Belgium, where she drove programmatic strategy, data activation, and digital innovation for one of the world's largest media agency networks. Her work helped position Publicis Media's Belgian operations at the forefront of audience-based buying and data-driven advertising practices. Dept has built a career spanning agency-side media, digital strategy, and technology leadership. Before her CDO role, she held senior positions focused on digital media and performance marketing, developing deep expertise in programmatic advertising, audience targeting, and marketing technology stacks. Her trajectory reflects a broader industry shift from traditional media planning toward technology-led, data-centric approaches to advertising. In 2022, Dept transitioned to the B2B SaaS space as CEO of Showpad, a leading sales enablement platform headquartered in Belgium. This move underscored her reputation as a versatile executive capable of leading technology businesses beyond pure AdTech, while her background in marketing technology continues to inform Showpad's go-to-market and product positioning.

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026

Role
CEO
Company
Based
Ghent, Belgium
Connections
2
Years in industry
15 years

Bio

Celine Dept is a senior technology and marketing executive best known for her leadership roles at the intersection of AdTech, data, and digital transformation. She served as Chief Digital Officer at Publicis Media Belgium, where she drove programmatic strategy, data activation, and digital innovation for one of the world's largest media agency networks. Her work helped position Publicis Media's Belgian operations at the forefront of audience-based buying and data-driven advertising practices. Dept has built a career spanning agency-side media, digital strategy, and technology leadership. Before her CDO role, she held senior positions focused on digital media and performance marketing, developing deep expertise in programmatic advertising, audience targeting, and marketing technology stacks. Her trajectory reflects a broader industry shift from traditional media planning toward technology-led, data-centric approaches to advertising. In 2022, Dept transitioned to the B2B SaaS space as CEO of Showpad, a leading sales enablement platform headquartered in Belgium. This move underscored her reputation as a versatile executive capable of leading technology businesses beyond pure AdTech, while her background in marketing technology continues to inform Showpad's go-to-market and product positioning.

Career

  • Chief Digital Officer

    Publicis Media Belgium · 2018-2022

  • Head of Digital

    Publicis Media Belgium · 2015-2018

Expertise & education

Expertise

Programmatic AdvertisingData-Driven MarketingDigital TransformationAudience TargetingMarketing Technology (MarTech)Sales EnablementAgency Digital StrategyPerformance Marketing

Education

  • Degree in Communication Sciences, Ghent University

Speaking topics

Digital Transformation in AdvertisingData-Driven Marketing StrategyWomen in AdTech and LeadershipSales Enablement and Marketing Alignment

Recognition

Notable achievements

  • Appointed CEO of Showpad, one of Europe's leading B2B SaaS and sales enablement platforms
  • Led digital and programmatic transformation at Publicis Media Belgium as Chief Digital Officer
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