Carolyn Everson

Carolyn Everson is one of the most influential commercial leaders in the history of digital advertising, widely recognized for building and running Facebook's Global Marketing Solutions organization during the platform's pivotal growth decade. As Vice President of Global Marketing Solutions at Facebook (Meta), she was the primary face of the company to its largest advertisers and agency partners worldwide, helping transform Facebook into one of the two dominant forces in digital advertising alongside Google. Her ability to translate platform capabilities into advertiser value made her a trusted voice across the brand, agency, and technology communities. Before Facebook, Everson held senior roles at Microsoft and MTV Networks, giving her a broad foundation across digital media, entertainment, and technology. Her career arc reflects a consistent pattern of leading large-scale commercial and partnership functions at companies reshaping media consumption. After departing Facebook in 2021, she briefly joined Instacart as President before transitioning into board and advisory work. She is currently Senior Advisor at Permira, the global private-equity firm with significant investments in technology and consumer businesses, where she advises on portfolio strategy and growth. Everson is also a board director at The Coca-Cola Company, reflecting the confidence blue-chip consumer brands place in her understanding of modern marketing and media. Her combination of operational depth in social and digital advertising, C-suite relationships across the Fortune 500, and private-equity advisory experience makes her a distinctive figure bridging the worlds of AdTech, brand marketing, and growth investing.

Last updated Sep 26, 2026 by ATDb automated enrichment