Carolina Montenegro

Carolina Montenegro is a digital advertising and programmatic media executive known for her work at the intersection of travel and AdTech. At Kayak, she has been instrumental in building and scaling the company's advertising business, leveraging the platform's rich first-party travel intent data to create compelling audience solutions for advertisers in the travel, hospitality, and adjacent verticals. Her career has spanned roles across digital media, programmatic advertising, and audience monetization, with a focus on developing data-driven advertising products that connect brands with high-intent consumers. Montenegro has been recognized for her ability to translate complex programmatic concepts into actionable strategies for both buy-side and sell-side partners. Montenegro is considered a practitioner-operator in the AdTech space, with particular expertise in travel media networks and the growing category of commerce and vertical media. Her work at Kayak reflects broader industry trends around the rise of retail and vertical media networks as alternatives to traditional programmatic channels.

Last updated Sep 27, 2026 by the ATDb Editorial Team