Carla Serrano

Carla Serrano is the Chief Strategy Officer of Publicis Groupe, one of the world's largest advertising and communications holding companies. In this role, she is responsible for driving strategic direction across the group's vast portfolio of agencies and capabilities, helping clients navigate transformation in an era of data-driven marketing and AI-powered creativity. She is also CEO of Publicis New York, leading the flagship agency's operations in the United States. Serrano has spent the bulk of her career within the Publicis network, rising through the ranks to become one of the most senior strategists in the global advertising industry. Her work spans brand strategy, business transformation, and the intersection of creativity and technology. She has been a prominent voice on how major brands can adapt their marketing strategies in a rapidly shifting media and consumer landscape. As a senior leader at Publicis Groupe under CEO Arthur Sadoun, Serrano has been closely involved in the group's positioning around its data and technology platform, Marcel, and its broader Power of One model, which integrates capabilities across agencies to serve clients holistically.

Last updated Oct 22, 2026 by ATDb automated enrichment