Brian Linder

Brian Linder is a creative strategist and advertising professional who founded 'This Will Be Good,' a venture that sits at the intersection of brand storytelling and advertising technology. He is recognized for bringing a creative and humanistic perspective to an industry often dominated by technical and data-driven narratives, helping brands and AdTech companies articulate their value propositions more compellingly. Linder's career has spanned roles in creative strategy, content, and brand development within the broader advertising ecosystem. His work has touched on how publishers, platforms, and advertisers can better communicate in an increasingly programmatic and automated landscape, advocating for the importance of creativity alongside data and technology. Through 'This Will Be Good,' Linder has positioned himself as a voice for purposeful, human-centered advertising in the AdTech era, consulting with and advising companies on how to maintain brand integrity and creative excellence even as the mechanics of ad delivery become more complex and automated.

Last updated Sep 27, 2026 by the ATDb Editorial Team