Brendan McCarthy

Brendan McCarthy serves as Chief Revenue Officer at Innovid, a leading independent CTV advertising and measurement platform that helps brands, agencies, and broadcasters deliver, measure, and optimize connected television campaigns at scale. In this role, he oversees the company's revenue operations and go-to-market strategy, playing a central part in Innovid's positioning as a neutral, independent alternative to walled-garden measurement solutions in the rapidly evolving CTV landscape. McCarthy has been instrumental in expanding Innovid's commercial relationships with major broadcasters, streaming platforms, and brand advertisers as the industry undergoes a significant shift from linear to connected television. His work sits at the intersection of ad delivery infrastructure and measurement accountability — two of the most contested battlegrounds in modern AdTech — making him a key figure in how the industry standardizes CTV campaign evaluation. With a career rooted in digital and video advertising, McCarthy brings deep expertise in programmatic ecosystems, CTV monetization, and the operational complexity of scaling revenue functions at high-growth AdTech companies. His tenure at Innovid has coincided with the company's public listing and its continued push to establish independent measurement as a market standard for connected television.

• Helped scale Innovid's commercial operations through the company's public listing via SPAC merger
• Expanded Innovid's partnerships with major broadcasters and brand advertisers as CRO
• Contributed to establishing Innovid as a leading independent CTV measurement platform competing against walled-garden solutions