Bill Kang
Bill Kang is a mobile gaming and AdTech entrepreneur best known as the co-founder and CEO of Lil Snack, a company building interactive, game-based ad experiences designed to drive deeper engagement for brands and publishers. Lil Snack sits at the intersection of casual gaming and advertising, leveraging playable and interactive formats to reimagine how brands connect with audiences in an era of declining attention spans and signal loss.
Last updated Sep 27, 2026 by the ATDb Editorial Team
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- Years in industry
- 10 years
Bio
Bill Kang is a mobile gaming and AdTech entrepreneur best known as the co-founder and CEO of Lil Snack, a company building interactive, game-based ad experiences designed to drive deeper engagement for brands and publishers. Lil Snack sits at the intersection of casual gaming and advertising, leveraging playable and interactive formats to reimagine how brands connect with audiences in an era of declining attention spans and signal loss.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Co-founded Lil Snack to pioneer game-based interactive advertising formats
- Raised venture funding to scale Lil Snack's interactive ad platform