Benjamin Faes
Benjamin Faes is a seasoned digital media and advertising technology executive best known for his long tenure at Google, where he served as Managing Director of Media & Platforms for Northern and Central Europe. In that role, he was instrumental in driving the adoption of Google's programmatic advertising stack — including DV360, Google Ad Manager, and YouTube — across major European markets, working with top-tier agencies, broadcasters, and publishers to accelerate the shift to data-driven, automated buying and selling of media. Faes spent over a decade at Google, building deep expertise in programmatic ecosystems, publisher monetization, and the evolving identity and measurement landscape in a post-cookie world. He was a prominent voice at industry events and in trade press on topics ranging from the future of TV advertising to the challenges of privacy-compliant targeting in Europe, where GDPR compliance added significant complexity to programmatic operations. Following his departure from Google, Faes joined RWS, a global leader in language services and technology, as Chief Revenue Officer. This move reflects a broader trend of AdTech leaders applying their commercial and data expertise to adjacent technology sectors. His background in scaling revenue operations, managing large enterprise client relationships, and navigating complex regulatory environments makes him a significant commercial leader beyond the traditional AdTech space.
Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 18 years
Bio
Benjamin Faes is a seasoned digital media and advertising technology executive best known for his long tenure at Google, where he served as Managing Director of Media & Platforms for Northern and Central Europe. In that role, he was instrumental in driving the adoption of Google's programmatic advertising stack — including DV360, Google Ad Manager, and YouTube — across major European markets, working with top-tier agencies, broadcasters, and publishers to accelerate the shift to data-driven, automated buying and selling of media. Faes spent over a decade at Google, building deep expertise in programmatic ecosystems, publisher monetization, and the evolving identity and measurement landscape in a post-cookie world. He was a prominent voice at industry events and in trade press on topics ranging from the future of TV advertising to the challenges of privacy-compliant targeting in Europe, where GDPR compliance added significant complexity to programmatic operations. Following his departure from Google, Faes joined RWS, a global leader in language services and technology, as Chief Revenue Officer. This move reflects a broader trend of AdTech leaders applying their commercial and data expertise to adjacent technology sectors. His background in scaling revenue operations, managing large enterprise client relationships, and navigating complex regulatory environments makes him a significant commercial leader beyond the traditional AdTech space.
Career
Employee
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- Business/Management degree — specific institution not publicly confirmed
Speaking topics
Recognition
Notable achievements
- Led Google's Media & Platforms business across Northern and Central Europe for over a decade, driving significant programmatic revenue growth
- Championed the transition of major European broadcasters and publishers to programmatic trading via Google's ad tech stack
- Appointed Chief Revenue Officer at RWS, expanding his executive leadership beyond AdTech into language technology and AI