President at Innovid
Tatta is known for scaling TVSquared into a leading TV attribution platform and championing cross-platform measurement standards at a pivotal moment of convergence between linear and streaming TV.
Last updated Feb 27, 2026 by AI Enrichment
Ben Tatta is best known for his leadership at TVSquared, where he helped build one of the industry's most recognized platforms for TV attribution and cross-platform measurement. As President of TVSquared, Tatta was a driving force behind the company's growth, championing data-driven approaches to understanding how television advertising — across linear, connected TV (CTV), and digital channels — drives real business outcomes for brands and agencies. His work helped establish TV attribution as a critical discipline within the modern advertising ecosystem at a time when the industry was grappling with audience fragmentation and the rapid rise of streaming. Tatta played a central role in TVSquared's acquisition by Innovid in early 2022, a deal valued at approximately $160 million that positioned Innovid as a more comprehensive player in converged TV advertising measurement and delivery. Following the acquisition, he transitioned into a senior leadership role at Innovid, helping to integrate TVSquared's measurement capabilities into Innovid's broader CTV advertising infrastructure. His career reflects a consistent focus on the intersection of TV media and performance marketing, areas that have become increasingly central to advertiser strategy. Before his tenure at TVSquared, Tatta held senior roles in media and advertising, accumulating deep expertise in TV analytics, audience measurement, and marketing attribution. He has been a vocal advocate for improved measurement standards in the TV industry, frequently speaking at major industry events and engaging with trade bodies focused on advancing transparency and accountability in advertising measurement.
TVSquared (2012-2022)
Cablevision Media Sales (2005-2012)