Ben Tatta

Operator

Ben Tatta is Chief Commercial Officer at Operative. He is known for his work establishing TV attribution as a mainstream discipline within performance marketing.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role

Chief Commercial Officer

Company

Operative

Based

New York, New York, United States

AI-drafted from public sources2 sources cited

Years in industry: 20 years

Expertise & education

Expertise

TV AttributionCross-Platform MeasurementConnected TV (CTV) AdvertisingLinear TV AnalyticsMarketing AttributionConverged TVAudience MeasurementProgrammatic TV

Speaking topics

Cross-Platform TV MeasurementCTV Advertising and AttributionThe Convergence of Linear and Streaming TVData-Driven TV AdvertisingMeasurement Standards in Modern Television

Recognition

Notable achievements

Helped establish TV attribution as a mainstream discipline within performance marketing