Ben Tatta

Operator

Ben Tatta is Chief Commercial Officer at Operative. He is known for his work establishing TV attribution as a mainstream discipline within performance marketing.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role

Chief Commercial Officer

Company

Operative

Based

New York, New York, United States

Years in industry: 20 years

Career

President
Standard Media Index · 2019–2022
Co-Founder
605 · prior

Expertise & education

Expertise

TV AttributionCross-Platform MeasurementConnected TV (CTV) AdvertisingLinear TV AnalyticsMarketing AttributionConverged TVAudience MeasurementProgrammatic TV

Speaking topics

Cross-Platform TV MeasurementCTV Advertising and AttributionThe Convergence of Linear and Streaming TVData-Driven TV AdvertisingMeasurement Standards in Modern Television

Recognition

Notable achievements

Helped establish TV attribution as a mainstream discipline within performance marketing